Corporate Culture and Change: A Perspective for Pharmaceutical Firms

  title={Corporate Culture and Change: A Perspective for Pharmaceutical Firms},
  author={L. Narine and T. Einarson},
  journal={Journal of Pharmaceutical Marketing & Management},
  • L. Narine, T. Einarson
  • Published 1992
  • Business
  • Journal of Pharmaceutical Marketing & Management
  • Corporate culture is increasingly seen as an important determinant of organizational effectiveness. If executives of pharmaceutical firms are to manage corporate culture, they must have a clear understanding of the concept. This article defines corporate culture and describes its basic characteristics. There is also discussion of the role culture plays in pharmaceutical companies. Corporate cultures that no longer contribute to the effectiveness of companies require change. To accomplish ,this… CONTINUE READING
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