Copyright Gossip: Exploring Copyright Opinions, Theories, and Strategies on YouTube

  title={Copyright Gossip: Exploring Copyright Opinions, Theories, and Strategies on YouTube},
  author={D. Bondy Valdovinos Kaye and Joanne Elizabeth Gray},
  journal={Social Media + Society},
This study investigates copyright discourses on YouTube. Through a qualitative content analysis of 144 YouTube videos, we explore how YouTube creators understand copyright law, how they minimize risks posed by copyright infringement, and how they navigate a highly technical and dynamic copyright enforcement ecosystem. Our findings offer insights into how digitally situated cultural producers are impacted by and respond to automated content moderation. This is important because increasingly… 

Figures and Tables from this paper

Copyright Concerns for Educators: Online Learning Post Pandemic Effect
Online distance education was once a process that was not easily been accepted by students, even by the educators, but when the pandemic strikes, they had to adopt and adapt the process in order to


YouTube: Online Video and Participatory Culture
This session discusses work in the forthcoming Polity title YouTube: Online Video and Participatory Culture by Joshua Green and Jean Burgess, which discusses the ways that it relates to wider transformations in culture, society and the economy.
Managing visibility on YouTube through algorithmic gossip
Taking gossip seriously can present a valuable resource for revealing information about how algorithms work and have worked, in addition to revealing how perceptions of algorithms inform content production.
The Next Great YouTube: Improving Content ID to Foster Creativity, Cooperation, and Fair Compensation
YouTube prides itself on its automatic copyright detection and filtering program known as Content ID because it goes beyond YouTube’s legal responsibilities under the Digital Millennium Copyright Act
User-created content and everyday cultural practice: Lessons from YouTube
This chapter sets out the debates about the changing role of audiences in relation to user-created content as they appear in New Media and Cultural Studies. The discussion moves beyond the simple
Monetizing a Meme: YouTube, Content ID, and the Harlem Shake
This article analyzes the creation, evolution, and monetization of the Harlem Shake meme on YouTube to explore contemporary implementation of copyright and understanding of authorship in regard to
Digital detritus: 'Error' and the logic of opacity in social media content moderation
It is argued that its value to the platform as a potentially revenue-generating commodity is actually the key criterion and the one to which all moderation decisions are ultimately reduced, resulting in commercialized online spaces that have far less to offer in terms of political and democratic challenge to the status quo and which may serve to reify and consolidate power rather than confront it.
More than fifty shades of grey: Copyright on social network sites
It is argued based on three case studies that attribution of publicly available content on SNS should be the default position, but that the effect of reproducing materials for academic purposes should be taken into account.
Discourse, justification and critique: towards a legitimate digital copyright regime?
Digitization and the internet have posed an acute economic challenge to rights holders in the cultural industries. Faced with a threat to their form of capital accumulation from copyright
Contracting in the Dark: Casting Light on the Shadows of Second Level Agreements
In the early days of the Internet, copyright owners concentrated on eliminating infringement threats posed by the new technology. Today, many copyright owners are partnering with major user-generated
Evaluating justifications of copyright: an exercise in public engagement
ABSTRACT Copyright law has a significant impact on public access to and use of creative works and can lead to the imposition of sanctions for infringements. Decisions about copyright law should