Coordination and manufacturer profit maximization: The multiple retailer channel

@inproceedings{Ingene1995CoordinationAM,
  title={Coordination and manufacturer profit maximization: The multiple retailer channel},
  author={Charles A. Ingene and Mark E. Parry},
  year={1995}
}
  • Charles A. Ingene, Mark E. Parry
  • Published 1995
  • Business
  • Abstract This paper explores wholesale pricing behavior within a two-level vertical channel consisting of a manufacturer selling through multiple independent retailers. The introduction of multiple retailers is important for several reasons. These include: (1) the determination of optimal channel breadth; (2) an analysis of the optimality of channel coordination for all channel members; and (3) the determination of the distribution of each dyad's profits between manufacturer and retailer. The… CONTINUE READING

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