Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics

@inproceedings{GeriUcar2012CooperativeAI,
  title={Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics},
  author={G{\"o}zem G{\"u}çeri-Ucar and Stefan Koch},
  booktitle={ICSOB},
  year={2012}
}

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