Cookie monsters. Anatomy of a digital market infrastructure
@article{Mellet2019CookieMA, title={Cookie monsters. Anatomy of a digital market infrastructure}, author={Kevin Mellet and Thomas Beauvisage}, journal={Consumption Markets \& Culture}, year={2019}, volume={23}, pages={110 - 129} }
ABSTRACT The aim of this article is to examine the market arrangements built by the online marketing industry around small pieces of data now ubiquitous in digital markets–namely “http cookies.” We show how cookies have become the backbone and the main vehicle of a vast market infrastructure, based on its ability to transform online behavioral information into data assets, and to attach these assets to advertising products. We examine the complex trading operations that are implemented from the…
17 Citations
Markets, infrastructures and infrastructuring markets
- BusinessAMS Review
- 2021
Despite a growing understanding of market infrastructures—the rules and socio-material arrangements that enable agreements on the properties of goods, and the calculation of value, equivalence and…
The Insights Industry: Towards a Performativity Turn in Market Research
- BusinessInternational Journal of Market Research
- 2021
While market research has been the cornerstone of the intelligence ecosystem, the emergence of ‘insights’ vendors is re-shaping the market. Adjacent practices, ranging from competitive intelligence,…
Datassets: Assetizing and Marketizing Personal Data
- Economics
- 2020
In a 2011 report entitled “Personal Data: The Emergence of a New Asset Class,” the World Economic Forum (WEF) stated that “personal data is generating a new wave of opportunity for economic and…
The franchisor–franchisee relationship and customer data management in the digital era
- Business
- 2021
PurposeThe digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied…
UvA-DARE (Digital Academic How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem
- Business
- 2021
Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains…
Market mash ups: The process of combinatorial market innovation
- BusinessJournal of Business Research
- 2021
Digitalized markets
- BusinessConsumption Markets & Culture
- 2020
From its original association with fingers and numerical representation (Cochoy, Hagberg, and Kjellberg 2019), to the proliferation and integration of computers and associated technologies into…
Allowing for detachment processes in market innovation. The case of short food supply chains
- Business
- 2020
ABSTRACT The purpose of this paper is to study the place of detachment processes in market innovation. The authors draw on the case of short food supply chains, especially those established to…
Market-shaping strategies: A conceptual framework for generating market outcomes
- BusinessIndustrial Marketing Management
- 2021
Emerging trends in digital transformation: a bibliometric analysis
- BusinessBenchmarking: An International Journal
- 2021
This study illustrates the bibliometric structure of the DT literature and presents insights from the growth of the literature year-on-year as well as deriving the research areas and research streams, which can be further expanded by researchers as future research streams.
References
SHOWING 1-10 OF 87 REFERENCES
Toward Information Infrastructure Studies: Ways of Knowing in a Networked Environment
- Computer Science
- 2009
It is argued that a theoretical understanding of infrastructure provides the context for needed dialogue between design, use, and sustainability of internet-based infrastructure services and the character of the field today is considered.
48 million configurations and counting: platform numbers and their capitalization
- Computer Science
- 2018
The paper shows how attempts to enumerate people and things encounter forms of association, duplication, combination, imitation and configuration that are crucial to the ensemble but remain refractory to capitalization.
Steps Toward an Ecology of Infrastructure: Design and Access for Large Information Spaces
- Computer ScienceInf. Syst. Res.
- 1996
A large-scale custom software effort, the Worm Community System (WCS), a collaborative system designed for a geographically dispersed community of geneticists, is analyzed, using Bateson's model of levels of learning to analyze the levels of infrastructural complexity involved in system access and designer-user communication.
Infrastructure studies meet platform studies in the age of Google and Facebook
- Computer ScienceNew Media Soc.
- 2018
This article uses case studies of the Open Web, Facebook, and Google to demonstrate that infrastructure studies provides a valuable approach to the evolution of shared, widely accessible systems and services of the type often provided or regulated by governments in the public interest.
From market agencements to market agencing: an introduction
- Economics
- 2016
This special issue features a collection of papers that explore the notions of “market agencements” and “market agencing,” recently introduced in market studies, and reflect on their contribution to…
Datassets: Assetizing and Marketizing Personal Data
- Economics
- 2020
In a 2011 report entitled “Personal Data: The Emergence of a New Asset Class,” the World Economic Forum (WEF) stated that “personal data is generating a new wave of opportunity for economic and…
The Platformization of the Web: Making Web Data Platform Ready
- Computer Science
- 2015
This article inquire into Facebook’s development as a platform by situating it within the transformation of social network sites into social media platforms with a historical perspective on platformization, or the rise of the platform as the dominant infrastructural and economic model of the social web and its consequences.
Selling Off Privacy at Auction
- Computer ScienceNDSS 2014
- 2014
A privacy analysis of CM and RTB is performed and it is shown that users with known Web browsing history are evaluated higher than new comers, that some user profiles are more valuable than others, and that users' intents are sold at higher prices than users' Web browsing histories.
Data Harvesting 2.0: from the Visible to the Invisible Web
- Computer ScienceWEIS 2013
- 2013
This paper study the flows of personal data at a global level, and distinguish countries based on their capacity to harvest data, and establishes a cartography of international data channels on the visible and invisible Web.