Cookie monsters. Anatomy of a digital market infrastructure

  title={Cookie monsters. Anatomy of a digital market infrastructure},
  author={Kevin Mellet and Thomas Beauvisage},
  journal={Consumption Markets \& Culture},
  pages={110 - 129}
ABSTRACT The aim of this article is to examine the market arrangements built by the online marketing industry around small pieces of data now ubiquitous in digital markets–namely “http cookies.” We show how cookies have become the backbone and the main vehicle of a vast market infrastructure, based on its ability to transform online behavioral information into data assets, and to attach these assets to advertising products. We examine the complex trading operations that are implemented from the… 
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