Corpus ID: 16008356

Convergence and the new commodities of the media sphere 1

@inproceedings{Nightingale2007ConvergenceAT,
  title={Convergence and the new commodities of the media sphere 1},
  author={V. Nightingale},
  year={2007}
}
This article began life as an investigation of two relatively new media forms: enhanced TV and branded entertainment. My purpose was not to explain these forms – they are in a sense self-explanatory – but to explore these forms as harbingers of changing relationships between media and audiences. I argue that convergence is the link between these two forms. Drawing on the useful characterisation of convergence as the process by which the internet is mediatising and the media are internetising… Expand

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