Convenience samples of college students and research reproducibility

  title={Convenience samples of college students and research reproducibility},
  author={R. Peterson and D. Merunka},
  journal={Journal of Business Research},
Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant differences in means, variances, intercorrelations, and path parameters across the samples. Depending on the particular convenience sample used, relationships between variables and constructs were positive or… Expand

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