Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences

@article{Tsai2014ContributionBI,
  title={Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences},
  author={Hsien-Tung Tsai and Richard P. Bagozzi},
  journal={MIS Q.},
  year={2014},
  volume={38},
  pages={143-163}
}
The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group-referent intentional actions. Specifically, we investigate cognitive, emotional, and social determinants of shared we-intentions and their consequences for member contribution behavior to the small friendship group to which they belong within a larger community… Expand
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