Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences

  title={Contribution Behavior in Virtual Communities: Cogntiive, Emotional, and Social Influences},
  author={Hsien-Tung Tsai and Richard P. Bagozzi},
  journal={MIS Q.},
The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group-referent intentional actions. Specifically, we investigate cognitive, emotional, and social determinants of shared we-intentions and their consequences for member contribution behavior to the small friendship group to which they belong within a larger community… Expand
Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms
It is suggested that improved status-standing can enhance the motivational incentives of virtual rewards and peer recognition, while boosting the prosocial motivation of opinion leadership to contribute content in virtual communities. Expand
Prominence and Engagement: Different Mechanisms Regulating Continuance and Contribution in Online Communities
This work developed a framework that proposes the prominence construct as a phenomenon distinctive from engagement in its nature, formation, and behavioral outcomes and lays a strong theoretical foundation to differentiate between the behavioral paths of the autonomous prominence construct and its controlled engagement counterpart. Expand
Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
This study investigates the psychological effects of social identity on both posters and lurkers in online brand communities (OBCs). The results reveal the intermediate mechanisms mediating andExpand
What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives
With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactiveExpand
The central roles of embeddedness and engagement in virtual communities
The study shows that embeddedness and engagement are significant determinants of willing to help others and willingness to help the community and some findings might not be generalizable to VCs where members join for fun and sharing interests. Expand
Virtual Community, Purchasing Behaviour, and Emotional Well-Being
The benefits of virtual communities in increasing firms’ profits, instilling knowledge in consumers, and enhancing consumers’ social experience and enjoyment are widely recognised. However,Expand
Friends or foes: Group influence effects on moderate drinking behaviors
Drunkenness and the addictive consumption of alcohol remains a key social and public health concern. Advancing beyond traditional individualized prevention approaches, this research explores the roleExpand
Does social climate matter? On friendship groups in social commerce
This study highlights the importance of the proximal social network in voluntary settings, illustrating that social climate influences friendship group members' purchase behavior through affective channels rather than through cognitive channels. Expand
Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens
It is revealed that members’ level of popularity augments the influence of community commitment velocity on member entitlement behavior, and the effects of social and task communication styles oncommunity commitment velocity are both positively moderated by attachment anxiety and attachment avoidance. Expand
Understanding relational virtual community members' satisfaction from a social learning perspective
  • S. Chou
  • Computer Science, Psychology
  • J. Knowl. Manag.
  • 2020
The results show that both dimensions of satisfaction are affected by social SRL, which in turn is influenced by learning goal orientation and social influence, and a systematic research for understanding satisfaction from a social learning perspective in relational virtual community settings remains absent. Expand


Intentional social action in virtual communities
There is growing evidence of the increasing participation in, and influence of, virtual communities in digital environments. To help explain this irresistible allure, the individual and socialExpand
Antecedents and purchase consequences of customer participation in small group brand communities
Abstract This paper investigates behavior and determinants of the behavior of small group brand community participants. A small group brand community is a friendship group of consumers with a sharedExpand
Multiple routes for social influence: The role of compliance, internalization and social identity.
Individual and shared intentions to participate in a group activity were studied for Koreans and for Americans. For Koreans, individual intentions were functions of attitudes, whereas sharedExpand
Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories
The study holds that the facets of social capital -- social interaction ties, trust, norm of reciprocity, identification, shared vision and shared language -- will influence individuals' knowledge sharing in virtual communities. Expand
A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce aExpand
Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions
A model suggesting that customers' prosocial behavior and expectations of private rewards will shape contributions to the community will shape a contribution to the company will be proposed. Expand
Applying Common Identity and Bond Theory to Design of Online Communities
Online communities depend upon the commitment and voluntary participation of their members. Community design — site navigation, community structure and features, and organizational policies — isExpand
How social influence affects we-intention to use instant messaging: The moderating effect of usage experience
The use of instant messaging in team collaboration is regarded as a social behavior and the changing roles of social influence processes in the formation of usage the authors-intention are examined, demonstrating that desire partially mediates the effects of group norm and social identity on they- intention to use. Expand
Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization.
The results show that affective commitment and self-esteem are the primary motivators of citizenship behaviours and cognitive identification performs as a central mediator between prestige and stereotypes on the one hand, and affectivecommitment andSelf-esteem on the other. Expand
A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity
Social identity theory as developed by Tajfel and Turner argues that there are two distinct aspects of the self-concept: personal identity and social identity (in American terminology, collectiveExpand