Contour-as-Face Framework: A Method to Preserve Privacy and Perception

  title={Contour-as-Face Framework: A Method to Preserve Privacy and Perception},
  author={Yinghui Zhou and Shasha Lu and Min Ding},
  journal={Journal of Marketing Research},
  pages={617 - 639}
Consumers and marketers use facial information to make important inferences about others in many business contexts. However, consumers and firms are increasingly concerned about privacy and discrimination. To address privacy–perception trade-offs, the authors propose a novel contour-as-face (CaF) framework that transforms face images into contour images incorporating both the nonoutline and outline features of facial parts. In three empirical studies, the authors (1) compare human perceptions… 

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