Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust

  title={Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust},
  author={Shahriar Akter and Pradeep Kumar Ray and John G. D'Ambra},
  journal={Electronic Markets},
Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world’s population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e… 
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