Contextual contrast and perceived knowledge: Exploring the implications for persuasion

Abstract

The present research tested the notion that perceived target knowledge can be aVected by the amount of information one has about other recently encountered stimuli—whether that information is relevant or not. Furthermore, the present research tested the implications of this eVect for persuasion. In 4 experiments, participants were presented with a… (More)

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Cite this paper

@inproceedings{Tormala2006ContextualCA, title={Contextual contrast and perceived knowledge: Exploring the implications for persuasion}, author={Zakary L. Tormala and Richard E. Petty}, year={2006} }