Context effects on choice 1 In press: Journal of Psychology, Neuroscience, and Economics Running head: CONTEXT EFFECTS ON CHOICE Money or Life: Behavioral and Neural Context Effects on Choice under Uncertainty

Abstract

Despite robust evidence from behavioral decision making demonstrating context effects on choice, most neural studies on choice under risk and uncertainty have involved monetary gambles. We instructed participants to make choices under uncertainty in life and cash domains. Participants exhibited greater risk aversion, conflict, and sensitivity to negative… (More)

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@inproceedings{Vartanian2010ContextEO, title={Context effects on choice 1 In press: Journal of Psychology, Neuroscience, and Economics Running head: CONTEXT EFFECTS ON CHOICE Money or Life: Behavioral and Neural Context Effects on Choice under Uncertainty}, author={Oshin Vartanian and David R. Mandel and Matthew D Duncan}, year={2010} }