Context Effects in Multi-Alternative Decision Making: Empirical Data and a Bayesian Model

@article{Hawkins2012ContextEI,
  title={Context Effects in Multi-Alternative Decision Making: Empirical Data and a Bayesian Model},
  author={Guy Hawkins and Scott D. Brown and Mark Steyvers and Eric-Jan Wagenmakers},
  journal={Cognitive science},
  year={2012},
  volume={36 3},
  pages={498-516}
}
For decisions between many alternatives, the benchmark result is Hick's Law: that response time increases log-linearly with the number of choice alternatives. Even when Hick's Law is observed for response times, divergent results have been observed for error rates-sometimes error rates increase with the number of choice alternatives, and sometimes they are… CONTINUE READING