Context Aware Personalized Ad Insertion in an Interactive TV Environment

@inproceedings{Thawani2004ContextAP,
  title={Context Aware Personalized Ad Insertion in an Interactive TV Environment},
  author={Amit Thawani and Srividya Gopalan and Sridhar V. Applied},
  year={2004}
}
The growth of digital television over satellite, cable as well as terrestrial networks has driven advertisers to ‘better target” users by local personalized advertisements, which generates qualified lead for future sales. Context awareness in ITV applications can be used as a powerful tool to deliver most relevant and personalized ad based on user’s context. In this paper we have proposed architecture for context aware real time selection and insertion of advertisements into the live broadcast… CONTINUE READING
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