Context, but not proficiency, moderates the effects of metaphor framing: A case study in India


Metaphors suffuse language and affect how people think. A meta-analysis of metaphor framing studies conducted between 1983 and 2000 concluded that metaphors are about 6% more persuasive than literal language (Sopory & Dillard, 2002). However, each of these studies was conducted in English with samples drawn from populations of native English speakers. Here… (More)


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