• Corpus ID: 152171949

Contentious branding: Reassembling social movements through digital mediators

@inproceedings{Beraldo2017ContentiousBR,
  title={Contentious branding: Reassembling social movements through digital mediators},
  author={Davide Beraldo},
  year={2017}
}
This dissertation wishes to contribute to the sociological debate on protest movements by developing the notion of ‘contentious branding’ as a reflection emerging from the digital exploration of two empirical cases that challenge social movement theory: Occupy and Anonymous. The research was orientated by three interrelated questions operating at a methodological, empirical and theoretical level: How can digital research remediate the study of social movements? What sort of assemblages are… 

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Citation for published version (APA): Peeren, E., Celikates, R., de Kloet, J., & Poell, T. (2018). Introduction: Global Cultures of Contestation. In E. Peeren, R. Celikates, J. de Kloet, & T. Poell

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