Content or Community? A Digital Business Strategy for Content Providers in the Social Age

  title={Content or Community? A Digital Business Strategy for Content Providers in the Social Age},
  author={Gal Oestreicher-Singer and Lior Zalmanson},
  journal={MIS Q.},
The content industry has been undergoing a tremendous transformation in the last two decades. We focus in this paper on recent changes in the form of social computing. Although the content industry has implemented social computing to a large extent, it has done so from a techno-centric approach in which social features are viewed as complementary rather than integral to content. This approach does not capitalize on users' social behavior in the website and does not answer the content industry's… Expand
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