Content and person effects in media research: Studying differences in cognitive, emotional, and arousal responses to media content

  title={Content and person effects in media research: Studying differences in cognitive, emotional, and arousal responses to media content},
  author={Karin M. Fikkers and Jessica Taylor Piotrowski},
  journal={Media Psychology},
  pages={493 - 520}
ABSTRACT Cognitive, emotional, and arousal responses to media content stem from two sources of variation: differences in content and differences between individuals. Although the first source of variation (content effects) has been well-studied, individual differences (person effects) in responses to media are investigated much less within communication science. To help build this comparatively thin area of scholarship, this study investigated how four theoretically relevant variables (need for… 
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