Content analysis in the impact of twitter message type on Receiver Response

@article{Moon2014ContentAI,
  title={Content analysis in the impact of twitter message type on Receiver Response},
  author={Sung-Kyun Moon and Hee-Sook Yoo and Kon-Woo Kwon},
  journal={Journal of Information Systems},
  year={2014},
  volume={23},
  pages={1-24}
}
  • Sung-Kyun Moon, Hee-Sook Yoo, Kon-Woo Kwon
  • Published 2014
  • Computer Science
  • Journal of Information Systems
    • View via Publisher
    society.kisti.re.kr
    1 Citations
    One Citation
    Citation Type

    Citation Type

    Consumers' Responses toward New Nike Product in Twitter Messages

    References

    SHOWING 1-10 OF 18 REFERENCES
    Effects of Message Polarity and Type on Word of Mouth through SNS (Social Network Service)
    • 10
    The Effect of Social Network Service on Social Capital
    • 4
    Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks
    • 643
    • PDF
    The Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election
    • 106
    • PDF
    Understanding Professional Athletes' Use of Twitter: A Content Analysis of Athlete Tweets
    • 268
    • PDF
    Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
    • 787
    A Study on the e-CRM, Customer Satisfaction, Repurchase Intention and Word of Mouth Intention in the Internet Shopping Mall
    • 5
    Answering the Call for a Standard Reliability Measure for Coding Data
    • 2,547
    • PDF
    The Effects of Information Characteristics(Direction, Consensus) on Word-of-Mouth Performance in Online Apparel Shopping
    • 20
    Three Approaches to Qualitative Content Analysis
    • 21,475
    • PDF