Content Analysis of Diet Advertisements: A Cross-National Comparison of Korean and U.S. Women's Magazines

  title={Content Analysis of Diet Advertisements: A Cross-National Comparison of Korean and U.S. Women's Magazines},
  author={Minjeong Kim and Sharron J. Lennon},
  journal={Clothing and Textiles Research Journal},
  pages={345 - 362}
Content analysis of diet advertisements was performed to examine how diet advertisements portray the Western ideal of feminine beauty and promote dieting in Korean women's magazines in comparison with U.S. women's magazines. Results showed that the Western cultural ideal of feminine beauty and dieting were prevalent in Korean women's magazines. Diet advertisements in Korean magazines appear to promote more passive dieting methods (e.g., diet pills, aroma therapy, diet crème, or diet drinks… 

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