Content Analysis: A Flexible Methodology

  title={Content Analysis: A Flexible Methodology},
  author={Marilyn Domas White and Emily E. Marsh},
  journal={Library Trends},
  pages={22 - 45}
Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives. The research method is applied in qualitative, quantitative, and sometimes mixed modes of research frameworks and employs a wide range of analytical techniques to generate findings and put them into context. This article characterizes content analysis as a systematic, rigorous approach to analyzing documents obtained or… 

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