Contemporary insights to the dynamic pre-trip information sourcing behaviour

@inproceedings{Bjrk2015ContemporaryIT,
  title={Contemporary insights to the dynamic pre-trip information sourcing behaviour},
  author={Peter Bj{\"o}rk and Hannele Kauppinen-R{\"a}is{\"a}nen},
  year={2015}
}
Prior to their trips, leisure travellers search for information, both in the pre- and the post-decision stages. Previous studies on leisure travel decision making have documented how personal characteristics and perceived risk influence pre-trip information sourcing, but not detailed their effects on information sources used before and after a purchase decision is made. This study explores the role of traveller characteristics and the mediating effects of perceived risk on the choice of pre… CONTINUE READING