Contemporary approaches to assessing mediation in communication research.

  title={Contemporary approaches to assessing mediation in communication research.},
  author={K. Preacher and A. Hayes},
  • K. Preacher, A. Hayes
  • Published 2008
  • Computer Science
  • tionships. Whether it is examining the persuasive impact of public service announcements on attitudes and behavior, determining the impact of viewing political debates on political knowledge or voter turnout, or assessing whether success in achieving one’s Internet browsing goals prompts greater interest in e-commerce, communication scholars frequently conduct research to answer questions about cause. Data analysis usually focuses on examining if the putative causal variable, whether… CONTINUE READING
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