Contagions in Social Networks: Effects of Monophilic Contagion, Friendship Paradox and Reactive Networks

@article{Nettasinghe2018ContagionsIS,
  title={Contagions in Social Networks: Effects of Monophilic Contagion, Friendship Paradox and Reactive Networks},
  author={Buddhika Nettasinghe and Vikram Krishnamurthy and Kristina Lerman},
  journal={ArXiv},
  year={2018},
  volume={abs/1810.05822}
}
We consider SIS contagion processes over networks where, a classical assumption is that individuals' decisions to adopt a contagion are based on their immediate neighbors. However, recent literature shows that some attributes are more correlated between two-hop neighbors, a concept referred to as monophily. This motivates us to explore monophilic contagion, the case where a contagion (e.g. a product, disease) is adopted by considering two-hop neighbors instead of immediate neighbors (e.g. you… CONTINUE READING
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