Contagion and Differentiation in Unethical Behavior

  title={Contagion and Differentiation in Unethical Behavior},
  author={Francesca Gino and Shahar Ayal and Dan Ariely},
  journal={Psychological Science},
  pages={393 - 398}
In a world where encounters with dishonesty are frequent, it is important to know if exposure to other people's unethical behavior can increase or decrease an individual's dishonesty. In Experiment 1, our confederate cheated ostentatiously by finishing a task impossibly quickly and leaving the room with the maximum reward. In line with social-norms theory, participants' level of unethical behavior increased when the confederate was an in-group member, but decreased when the confederate was an… 

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