Consumption of Economic Information in Agriculture

  title={Consumption of Economic Information in Agriculture},
  author={David R. Just and Steven A. Wolf and Steve Wu and David Zilberman},
We develop a model of decision makers’ demand for agricultural economic information services. This model treats choice of external decision-support services as a function of actors’ assessment of how alternative investments in information complement their internal competencies. Data from a survey in four commodity systems are used to evaluate hypotheses as to how human capital, and functional role of actors in commodity systems affect demand for variously formatted information. By focusing on… CONTINUE READING

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