Consuming the consumers: Semiotics of Hawai‘i Creole in advertisements

@article{Hiramoto2011ConsumingTC,
  title={Consuming the consumers: Semiotics of Hawai‘i Creole in advertisements},
  author={Mie Hiramoto},
  journal={Journal of Pidgin and Creole Languages},
  year={2011},
  volume={26},
  pages={247-275}
}
  • Mie Hiramoto
  • Published 2011
  • Sociology
  • Journal of Pidgin and Creole Languages
  • Previous sociolinguistic research concerning the use of Hawai‘i Creole (HC) in public discourse has posited a link between a negative public image and subsequent discouragement of its use by government and media (e.g. Romaine 1999; Sato 1989, 1991, 1994), except in some limited venues. This paper reports on the emerging trend of HC use in media discourse, presenting data from local television advertisements and discussing the role of language therein. Despite the fact that HC has traditionally… CONTINUE READING

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