Consuming rural Japan : The marketing of tradition and nostalgia in the Japanese travel industry

@article{Creighton1997ConsumingRJ,
  title={Consuming rural Japan : The marketing of tradition and nostalgia in the Japanese travel industry},
  author={M. Creighton},
  journal={Ethnology},
  year={1997},
  volume={36},
  pages={239-254}
}
The Japanase travel and tourism industries reflect contradictions between goals to internationalize and fears about vanishing Japanese cultural traditions. This article discusses the nostalgia underlying the popularity of domestic tourism to rural areas in search of reunion with Japanese identity. It explores furusato (home village) imagery in travel advertising and in movies depicting travel in terms of its appeal to contemporary feeling of homelessness among many urban Japanese. It also… Expand
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