Consumers ’ Attitudes towards Mobile Marketing and Mobile Commerce in Consumer

@inproceedings{BARUTU2008ConsumersA,
  title={Consumers ’ Attitudes towards Mobile Marketing and Mobile Commerce in Consumer},
  author={S{\"u}leyman BARUTÇU},
  year={2008}
}
  • Süleyman BARUTÇU
  • Published 2008
Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their businesses and marketing activities. This paper analyses the possible significant impacts of mobile phone technology developments on marketing, and offers insights into mobile commerce and mobile marketing, which have not previously been investigated in Turkey. In the survey, mobile phone users‟ attitudes… CONTINUE READING

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