Consumers' activism: the cottage cheese boycott

@article{Hendel2017ConsumersAT,
  title={Consumers' activism: the cottage cheese boycott},
  author={I. Hendel and S. Lach and Y. Spiegel},
  journal={The RAND Journal of Economics},
  year={2017},
  volume={48},
  pages={972-1003}
}
We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which remain low until the present day (March 2016). We …nd that (i) demand at the start of the boycott, at the new low prices, would have been 30% higher but for the boycott, (ii) own price elasticities and especially cross price elasticities increased… Expand
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