Consumers’ health-related motive orientations and ready meal consumption behaviour

@article{Geeroms2008ConsumersHM,
  title={Consumers’ health-related motive orientations and ready meal consumption behaviour},
  author={Nele Geeroms and Wim Verbeke and Patrick Van Kenhove},
  journal={Appetite},
  year={2008},
  volume={51},
  pages={704-712}
}
Based on a multidimensional perspective on the meaning of health, this study explores associations between consumers' health-related motive orientations (HRMO) and ready meal consumption behaviour. Cross-sectional data were collected from a sample of 1934 Flemish consumers through an on-line survey. The respondents rated 45 health statements referring to people's motives for pursuing health. The survey also assessed information on several aspects of ready meal consumption, i.e. consumption… CONTINUE READING
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