Consumers’ Use of Web-Based Information and Their Decisions About Multiplex Genetic Susceptibility Testing

BACKGROUND Few data exist to inform concerns raised by online direct-to-consumer marketing of genetic susceptibility tests, such as those offered by commercial entities like 23andme, Navigenics, and DNA Direct. The Multiplex Initiative, a population-based study of healthy adults, provides the first opportunity to evaluate how use of a Web-based decision… CONTINUE READING