Consumers’ Perceptions, Attitudes and Purchase Intention towards Private Label Food Products in Malaysia

  • Siti Nurafifah Jaafar
  • Published 2013


The onset of inflation drives the rising of living cost. The rise of private label market provides an alternative selection for consumers during purchasing. There is very limited research regarding private label food product in Malaysia. This research focused on factors that may influence consumers’ intention to purchase private label food product in a… (More)


6 Figures and Tables