Consumers' perceptions of e‐shopping characteristics: an expectancy‐value approach

@article{Lim2004ConsumersPO,
  title={Consumers' perceptions of e‐shopping characteristics: an expectancy‐value approach},
  author={Heejin Lim and Alan J. Dubinsky},
  journal={Journal of Services Marketing},
  year={2004},
  volume={18},
  pages={500-513}
}
An increasing number of consumers are turning to the Internet to make their purchases. Yet, many e‐tailers are going out of business or retrenching. If e‐tailers hope to attract and retain satisfied online shoppers, they need to know what evaluative criteria consumers use when selecting an e‐tailer. Past research has provided some insight into what characteristics shoppers assess in cyberspace outlets. The extant work, though, has not been without its limitations. Consequently, the present… 

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