Consumers' knowledge, understanding, and attitudes toward health claims on food labels.

@article{Fullmer1991ConsumersKU,
  title={Consumers' knowledge, understanding, and attitudes toward health claims on food labels.},
  author={S Fullmer and Constance J Geiger and Claire Parent},
  journal={Journal of the American Dietetic Association},
  year={1991},
  volume={91 2},
  pages={166-71}
}
The purpose of this study was to assess consumers' knowledge of current fiber recommendations and their attitudes, understanding, and awareness of health claims on breakfast cereal labels. An incidental sample of 241 respondents was drawn from four grocery stores of a local chain in Utah. Data were collected using a computerized interviewing system. The… CONTINUE READING