Consumers' Perception of Urban Farming—An Exploratory Study

  title={Consumers' Perception of Urban Farming—An Exploratory Study},
  author={Carola Grebitus and Lauren Chenarides and Rebecca Logsdon Muenich and Alex Mahalov},
  booktitle={Frontiers in Sustainable Food Systems},
Urban agriculture offers the opportunity to provide fresh, local food to urban communities. However, urban agriculture can only be successfully embedded in urban areas if consumers perceive urban farming positively and accept urban farms in their community. Success of urban agriculture is rooted in positive perception of those living close by, and the perception strongly affects acceptance of farming within individuals' direct proximity. This research investigates perception and acceptance of… Expand

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