Consumer willingness to pay for farm animal welfare: mobile abattoirs versus transportation to slaughter

  title={Consumer willingness to pay for farm animal welfare: mobile abattoirs versus transportation to slaughter},
  author={Fredrik Carlsson and Peter Frykblom and Carl Johan Lagerkvist},
  journal={European Review of Agricultural Economics},
Consumer preferences and willingness-to-pay (WTP) for certain non-market food process attributes were investigated using a choice experiment. Swedish consumers were found to be willing to pay a price premium for the use of mobile abattoirs for cattle but not for broilers. We used two different survey versions, with and without an opt-out alternative. There is no evidence that omission of the opt-out alternative leads to biased choices. In addition, respondents who chose to opt-out were no… 

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