Consumer understanding and use of nutrition labelling: a systematic review

  title={Consumer understanding and use of nutrition labelling: a systematic review},
  author={Gill Cowburn and L. Stockley},
  journal={Public Health Nutrition},
  pages={21 - 28}
Abstract Objective: To explore published and unpublished research into consumer understanding and use of nutrition labelling which is culturally applicable in Europe. Design: A systematic review undertaken between July 2002 and February 2003. Results: One hundred and three papers were identified that reported on consumer understanding or use of nutrition labelling, most originating from North America or northern Europe. Only a few studies (9%) were judged to be of high or medium–high quality… 

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Research conducted in 2003–2006 in the EU-15 countries on how consumers perceive, understand, like and use nutrition information on food labels is reviewed to provide new insights into consumer liking and understanding of simplified front of pack signposting formats.

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It is concluded that nutrition labelling education programmes can help consumers to use nutrition labels to improve the quality of their diets and the least proficient groups deserve special attention.

Nutrition Labels: An Exploratory Study of Consumer Reasons For Nonuse

A mailback survey of food shoppers in Madison, Wisconsin was conducted to determine who uses nutrition labels as well as reasons for nonuse, and multiple regression analysis revealed that compared to users, nonusers did not rate themselves as highly on nutrition knowledge, were less likely to plan meals in advance, and were not as highly educated.

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The results indicate that the usefulness of providing %DVs on a nutritional label depends strongly on this form of knowledge, and implications for public policy and directions for future research efforts are presented.

Focus group sessions on formats of nutrition labels.

Four consumer focus group sessions, with a total of 40 participants, were conducted to gather information on the utility and appropriateness of selected components of nutrition label formats, which suggested that these consumers did not find pie charts useful.

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The inherent educational qualities of nutrition labels

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