Consumer understanding and use of health claims for foods.

@article{Williams2005ConsumerUA,
  title={Consumer understanding and use of health claims for foods.},
  author={P. Williams},
  journal={Nutrition reviews},
  year={2005},
  volume={63 7},
  pages={
          256-64
        }
}
Health claims for foods are permitted in an increasing number of countries, but there are very few studies evaluating their effect on purchase behavior and consumer health. There are significant differences between countries but, in general, consumers see health claims as useful; they prefer short, succinct wording rather than long and complex claims; and they believe that claims should be approved by the government. Consumers view a food as healthier if it carries a health claim and this "halo… Expand
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