Consumer pressure as a counter-measure to tobacco promotion

  title={Consumer pressure as a counter-measure to tobacco promotion},
  author={Kate Mulvey and L. Wykle-Rosenberg and William E. Fassett},
INFACT, a United States organization that fosters corporate accountability, launched a campaign in 1993 to stop the tobacco industry from addicting new young customers around the world and to stop manipulating public policy to enhance their profits. INFACT’s boycott of the tobacco industry, started in 1994, is a growing liability for Philip Morris’ Kraft and RJR Nabisco’s food brands, as the boycott has fostered pressure from shareholders to free these businesses from their tobacco interests… CONTINUE READING