Consumer preferences for electronic cigarettes: results from a discrete choice experiment.

  title={Consumer preferences for electronic cigarettes: results from a discrete choice experiment.},
  author={Christine D Czoli and Maciej Lukasz Goniewicz and Towhidul Islam and Kathy Kotnowski and David M. Hammond},
  journal={Tobacco control},
  volume={25 e1},
INTRODUCTION E-cigarettes present a formidable challenge to regulators given their variety and the rapidly evolving nicotine market. The current study sought to examine the influence of e-cigarette product characteristics on consumer perceptions and trial intentions among Canadians. METHODS An online discrete choice experiment was conducted with 915 Canadians aged 16 years and older in November 2013. An online commercial panel was used to sample 3 distinct subpopulations: (1) non-smoking… CONTINUE READING
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