Consumer perspectives on nurse practitioners and independent practice

  title={Consumer perspectives on nurse practitioners and independent practice},
  author={Deonne Brown},
  journal={Journal of the American Academy of Nurse Practitioners},
  • Deonne Brown
  • Published 1 October 2007
  • Medicine, Business
  • Journal of the American Academy of Nurse Practitioners
Purposes: The purposes of this study were to report the results of a survey for determining the feasibility and sustainability of independently managed nurse practitioner (NP) practices, to identify the characteristics of consumers who would likely choose an independent NP practice, to assess consumer needs, and to define a target market for competitively positioning NPs. Data sources: An anonymous electronic survey of 1000 employees (response rate = 21%) at a large nonprofit organization in… 

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