Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels

  title={Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels},
  author={N. Paraskeva and Helena Lewis-Smith and Phillippa C Diedrichs},
  journal={Journal of Health Psychology},
  pages={164 - 175}
  • N. Paraskeva, Helena Lewis-Smith, Phillippa C Diedrichs
  • Published 2017
  • Psychology, Medicine
  • Journal of Health Psychology
  • Disclaimer labels on airbrushed media images have generated political attention and advocacy as a social policy approach to promoting positive body image. Experimental research suggests that labelling is ineffective and consumers’ viewpoints have been overlooked. A mixed-method study explored British consumers’ (N = 1555, aged 11–78 years) opinions on body image and social policy approaches. Thematic analysis indicated scepticism about the effectiveness of labelling images. Quantitatively… CONTINUE READING
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