Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models

@article{Aspara2020ConsumerII,
  title={Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models},
  author={Jaakko Aspara and David Bruce Grant and Maria Holmlund},
  journal={Industrial Marketing Management},
  year={2020}
}
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