Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis

  title={Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis},
  author={Anubhav A. Mishra},
  journal={The International Review of Retail, Distribution and Consumer Research},
  pages={35 - 54}
  • Anubhav A. Mishra
  • Published 2015
  • The International Review of Retail, Distribution and Consumer Research
Consumer decision styles (CDS) are important for marketers because they determine consumer behaviours that are relatively stable over time and hence are useful for market segmentation. The study has confirmed the existence of the original US characteristics as well as put forward two new characteristics specific to the Indian context, namely, ‘dissatisfied shopping consciousness’ and ‘store loyal’. Thereafter, a multi-step cluster analysis was employed to classify the respondents into groups… Expand
2 Citations
Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles
Abstract The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences inExpand
The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective
It is found that shopper innovativeness has little to no influence on shoppers’ use of price comparison websites and the link between the perceived usefulness of online ads and eSwitching behaviour is similar to prediction. Expand


UK Consumer Decision-Making Styles
The importance of market globalisation and the consequent interest in international marketing has prompted a surge of work examining cross-cultural consumer behaviour. As part of this trend, thisExpand
A comparative examination of consumer decision styles in Austria
Abstract Mental orientations characterising a consumer's approach to making choices – in short, consumer decision styles – have attracted considerable interest from researchers and practitioners forExpand
Profiling consumers: A study of Qatari consumers’ shopping motivations
The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shoppingExpand
German Consumer Decision‐Making Styles
The lack of previous relevant consumer research in Germany, together with the need to test the generalizability of consumer decision-making styles in different countries and with non-student samples,Expand
Consumer Innovativeness and the Adoption Process
Two conceptualizations of innovativeness are operationalized and related to the new product adoption process. Multi-item scales designed to measure consumer independent judgment making (i.e., theExpand
Consumer innovativeness and shopping styles
Purpose – Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles. Specifically, itExpand
Generation Y female and male decision-making styles in Iran: are they different?
In the early 2000s the Iranian government liberalized investment regulations and many foreign companies entered this high potential market where end-user consumers mainly comprise young people.Expand
Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change
Predicting how and when consumers will switch from a current familiar brand to a new option is a matter of concern for every level of new product introduction—from brand extensions to “really new”Expand
Chinese consumer decision-making styles: A comparison between the coastal and inland regions
China is rapidly becoming an important market for consumer goods, but relatively little is known about variations in consumer shopping patterns in different regions of China. We employ a culturalExpand
Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method
Abstract This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysisExpand