Consumer health information on the Web: The relationship of visual design and perceptions of credibility

@article{Robins2010ConsumerHI,
  title={Consumer health information on the Web: The relationship of visual design and perceptions of credibility},
  author={David Robins and Jason Holmes and Mary Stansbury},
  journal={JASIST},
  year={2010},
  volume={61},
  pages={13-29}
}
Consumer health information has proliferated on the Web. However, because virtually anyone can publish this type of information on theWeb,consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study is an examination of the relationship of people’s visual design preferences to judgments of credibility of information on consumer health… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.
28 Citations
30 References
Similar Papers

Citations

Publications citing this paper.
Showing 1-10 of 28 extracted citations

References

Publications referenced by this paper.
Showing 1-10 of 30 references

Online health search 2006 (Pew Internet & American Life Project, October 29, 2006)

  • S. Fox
  • Retrieved April 6, 2009, from http:// www…
  • 2006
Highly Influential
4 Excerpts

The influence of credibility on communication effectiveness

  • C. I. Hovland, W. Weiss
  • The Public Opinion Quarterly,
  • 1951
Highly Influential
4 Excerpts

The impact of completeness and Web use motivation on the credibility of e-Health information

  • M. Dutta-Bergman
  • Journal of Communication, 54, 253–269.
  • 2004
Highly Influential
3 Excerpts

Interaction on the Web: Scholars’ judgment of information quality and cognitive authority

  • S. Y. Rieh, N. J. Belkin
  • Proceedings of the Annual Meeting of the American…
  • 2000
Highly Influential
4 Excerpts

Publishing Group. JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY—January

  • authority. Santa Barbara, CA Greenwood
  • 2010

Similar Papers

Loading similar papers…