Corpus ID: 166740534

Consumer generated content - trends and implications for branding.

@article{Gretzel2006ConsumerGC,
  title={Consumer generated content - trends and implications for branding.},
  author={U. Gretzel},
  journal={e-review of tourism research},
  year={2006},
  volume={4},
  pages={9-11}
}

• U. Gretzel
• Published 2006
• Business
• e-review of tourism research

Many travel and tourism operations have recognized the importance of including consumer generated content on their Web sites but usually do so in the form of edited testimonials. At the same time, travelers are provided with an ever increasing number of opportunities to voice their opinions in raw/unedited and honest form. Blogs, podcasts, wikis and personal Web spaces hosted on social networking sites such as MySpace.com are growing fast in use and popularity among travelers who want to… Expand

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