Consumer experience tourism and brand bonding

@article{Mitchell2002ConsumerET,
  title={Consumer experience tourism and brand bonding},
  author={M. Mitchell and Robert A. Orwig},
  journal={Journal of Product & Brand Management},
  year={2002},
  volume={11},
  pages={30-41}
}
This paper reviews the growing use of manufacturing plant tours, company museums, and company visitor centers as strategic tools available to strengthen the bond between consumers and brands. Consumer experience tourism provides the user (i.e. the consumer) with an experience regarding a product, its operation, production process, history, and historical significance. Such brand bonding may contribute to higher levels of personal product involvement and brand loyalty. Ultimately, the bond… Expand
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