Consumer decisions in relationships

@inproceedings{Griskevicius2012ConsumerDI,
  title={Consumer decisions in relationships},
  author={Vladas Griskevicius and Alexander J Rothman},
  year={2012}
}
Most research on consumer choice assumes that decisions are usually made by individuals, and that these decisions are based on an individual's personal attitudes, beliefs, and preferences. Yet, much consumer behavior—from joint decisions to individual choices—is directly or indirectly shaped by people with whom we have some relationship. In this target article, we examine how each member in a relationship can affect how consumer decisions are made. After reviewing foundational work in the area… CONTINUE READING
Highly Cited
This paper has 17 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper

Citations

Publications citing this paper.

References

Publications referenced by this paper.
Showing 1-10 of 76 references

The Social Psychology of Small Groups

View 5 Excerpts
Highly Influenced

Interpersonal relationships: A theory of interdependence

H. H. Kelley, J. W. Thibaut
1978
View 5 Excerpts
Highly Influenced

Husband and wife purchasing decision-making roles: Agreed, presumed, conceded, and disputed

A. C. Burns
InW. Perreault (Ed.), Advances in consumer research, • 1977
View 6 Excerpts
Highly Influenced

Attachment and loss: Volume 1. Attachment

J. Bowlby
1969
View 5 Excerpts
Highly Influenced

The dissolution of romantic relationships: Factors involved in relationship stability and emotional distress

J. A. Simpson
Journal of Personality and Social Psychology, • 1987
View 3 Excerpts
Highly Influenced

Belief, attitude, intention, and behavior: An introduction to theory and research

M. Fishbein, I. Ajzen
1975
View 3 Excerpts
Highly Influenced

Similar Papers

Loading similar papers…