Corpus ID: 56033351

Consumer choice of branded agro-processed products in Kannur municipality of Kerala state

@article{Prameela2007ConsumerCO,
  title={Consumer choice of branded agro-processed products in Kannur municipality of Kerala state},
  author={V. Prameela and A. Husain},
  journal={Journal of Tropical Agriculture},
  year={2007},
  volume={45},
  pages={72-74}
}
A survey was conducted among 150 household consumers of Kannur municipality in northern Kerala to identify the factors influencing purchase decision/consumer choice of branded agro-processed products (BAPs) manufactured by private and cooperative sector organizations. Results reveal that product features (taste, freshness, and shelf life) and advertisement determine the consumer choice of BAPs such as sambar powder, meat masala, rasam powder, pickle, and jam. There was, however, no significant… Expand
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